Ms. Rupal Verma is a Consultant at United Nations Conference on Trade and Development (UNCTAD) and serves as a secretariat advisor for the United Nations Forum on Sustainability Standards (UNFSS). Alongside her advisory role, Rupal is an active researcher in the fields of sustainability standards, international trade, and value chains, with a special focus on their profound implications for developing nations. Her research contributions, in particular with her work at the International Institute for Sustainable Development, include extensive studies sustainability standards, their alignment with SDGs, and their potential impact on developing economies. Originally from India, she has served as an analyst with the Quality Council of India where she led the work on India National Platform on Sustainability Standards. Rupal holds an Erasmus Mundus master's degree, majoring in Environmental Science, Policy, and Management. Her educational background, combined with her practical experience and passion for sustainability, makes her a valuable contributor to the global discourse on sustainability standards, trade, and the sustainable future of our planet.