Vaibhav Goel

Vaibhav Goel is a leader in the e-commerce and retail industry, with a proven track record of driving growth and innovation. Currently serving as the Vice President of ONDC Network Governance at ONDC, he is at the forefront of shaping the future of online commerce in India.

With a background in top-tier institutions such as IIM Indore and Delhi College of Engineering, Vaibhav brings a strong educational foundation to his roles. He has held key positions at Amazon.in, where he led strategic initiatives as the Category Leader for Amazon Pay Smart Stores and played a pivotal role in establishing several Amazon programs including Amazon Food, Setting up Appario Retail and Electronics category for Amazon.

Continuing his expertise with Open Network for Digital Commerce (ONDC), Vaibhav Goel continues to shape the future of online commerce and retail with a vision to scale digital commerce in Bharat through strategic leadership and innovation.